From October 2024 to March 2025, we conducted 158 in-depth interviews with e-commerce professionals across various industries. Our goal was to uncover the true experiences of businesses navigating platform selection, agency partnerships, and how to create the ideal collaboration.
The study provides actionable insights into how brands can make informed decisions and build successful, long-term partnerships.
The findings highlight key issues and solutions, including:
Vendor Dependence
Avoid being locked in by a single agency or platform.
Agency Relationships
Many businesses feel trapped or misled by agencies.
Collaboration Models
A clear structure between brands, platforms, and agencies leads to mutual success.
On March 20, 2025, ZCO hosted an exclusive event at Briqpay's office in central Stockholm to present the study’s findings. The event was a success, gathering industry leaders, e-commerce professionals, and experts for engaging discussions.
Attendees received a physical copy of the study and participated in discussions about the challenges and opportunities in today’s e-commerce landscape.
Thank you Briqpay for sponsoring the event, you can read our thoughts on their service here or learn more on briqpay.com
“Very impressive!
All traders who're searching for platforms and agencies should read the study before they start procurement.”
Arne B Andersson, E-Com Advisor at the Swedish Trade Federation
About the Study
The Study is based on the insights and experiences of 158 e-commerce professionals who shared their unfiltered opinions on platform selection, agency collaboration, and industry challenges.
To ensure an objective and comprehensive perspective, we interviewed participants from various company sizes and roles, including CEOs, CMOs, E-Commerce Managers, and CTOs. These individuals represent both niche retailers and large-scale brands, offering a diverse view of the current e-commerce landscape. By focusing on their real-world experiences, the study presents a clear picture of the opportunities and pitfalls businesses face today.
Download the Study
The E-Commerce Landscape Study 2025 is now available for digital download. Get your copy to explore the full insights and recommendations that can help shape the future of your e-commerce business.
Say hi! If you have questions about the study or want to talk to an agency that puts mutual success first.