Sandqvist’s products are built to last, and we rebuilt their digital store to reflect the same craftsmanship. In four months, ZCO delivered a full tech stack migration and a new frontend, designed to scale across 44 markets.
Alongside the site, we rebuilt localization and CRM on one shared model, enabling consistent storytelling with local overrides and faster publishing for the content team.
Visit Sandqvist.com
Sandqvist wanted their digital store to reflect the tactile, durable quality of their products. But day to day publishing was slow, and even small changes required developer tickets across scattered systems.
We ran a focused discovery to align teams on goals, scope, budget, and timeline. Then we turned strategy into a concrete first step the team could ship with confidence.
Outcome
We designed for content first commerce, where product stories lead naturally into purchase.
A new component library, powered by design tokens and accessibility from day one, let us prototype fast and validate PDP and PLP modules across markets before full build.
In parallel, we redesigned the CRM templates so campaigns and automations carry the same look, feel, and storytelling as the site.
Process highlights
Global localization
We rebuilt localization around one global domain with clear rules for markets, languages, and links. Content, products, and campaigns now live in a shared structure that fans out to 44 localized storefronts.
We also rebuilt CRM on the same model, with updated data structure, segmentation, and flows, so subscribers always land in the right language and market. The system is designed for a small internal team to run.
Localisation highlights
We worked as one team, with a structured plan from the discovery and shared metrics.
The brief was clear: ship a faster store and let the content team move on their own. We stuck to it.
Highlights
Full metrics and benchmarks further down this page
“I’ve rarely seen a partner care about our business the way ZCO does. They treat our goals as their own and keep finding ways to improve our workflows and tech in ways we didn’t even think to ask for.
I can’t recommend them enough and look forward to many years of collaboration.”
Sebastian Westin, Co-founder & CBMO Sandqvist
Project time to live
4 months.
Ongoing tech costs
Down 9.8%
SEO
Performance/CWV (lower = better)
Core Web Vitals - Index (home page)
Core Web Vitals - PLP (category page)
Core Web Vitals - PDP (product page)
CRM Automations/Flows
Internal workload
“Despite going from 6 locales to communicating locally with 44 markets, the work we used to do on our website now takes roughly half the time with fewer human errors. It’s like our team size doubled and we can do more with the same resources.”
- Cia Wilthorn, Head of Ecom Sandqvist
E-Commerce Platform
Crystallize
With a premium fashion brand like Sandqvist, where they require a lot of dynamic content connected to product, and editorial content lives hand in hand with commercial, Crystallize was the perfect choice.
Tech replaced: Centra, Grebbcommerce and external DAM.
Framework
Next.js
We rebuilt the storefront in Next.js to deliver a fast, responsive front-end and ship content-first commerce at scale, with hybrid rendering and built-in performance optimizations.
Tech replaced: Express (frontend server)
Payments
Briqpay (composable payment platform)
Sandqvist require localized payments across their markets, without big development costs and timelines when new markets are opened or existing change. Briqpay solves this requirement with ease.
Payment providers and methods used right now across their different markets: Mollie, card (visa/mastercard), Apple Pay, Klarna, Swish, Ideal, Mobilepay, Vipps, Trustly, Twint and PayPal.
Tech replaced: Kustom
CRM
Rule
Sandqvist needed help optimizing their CRM automations and workflows. Everything we want to achieve is easier with Rule and to a lower cost than previous tech.
Tech replaced: Klaviyo.
Fulfilment
IMI GO
We implemented IMI GO as a fully API based delivery layer, giving Sandqvist full control over the checkout experience and design (no iframes). This keeps delivery logic flexible across markets while the UI stays consistent with Sandqvist’s brand.
Tech replaced: Ingrid
Hosting
Vercel
We deployed the new storefront on Vercel, managed by ZCO, to scale with demand and serve content from a global edge network. Preview deployments and streamlined CI/CD accelerated releases while keeping infrastructure overhead low.
Tech replaced: Nginx (self-managed hosting)
Search & Merch
Meilisearch
Meilisearch powers search and merchandising, with a ZCO-built visual merchandiser app for Crystallize. The team can curate ranking and add editorial content directly into product lists, and every change syncs automatically to the Meilisearch index, keeping operations fast and lean.
Tech replaced: Depict
Analytics
GA4 + Plausible
We run GA4 alongside Plausible to get a stronger decision base for continuous improvements. Plausible is GDPR safe and does not require consent, which means it captures 82% more visits than GA4 for Sandqvist.
Want results like these from a partner who treats your business like their own? Let’s talk.